"The Price of Bread": How BAYADERA GROUP and HLIBNY DAR Are Helping Bring Ukrainian Fields Back to Life
It all begins with the soil into which the seed falls, from which the ear of grain sprouts and matures into a harvest, and from which bread is born. For Ukraine, this is part of its history, culture, and well-being. However, due to the full-scale invasion, vast areas of Ukrainian land are contaminated with landmines and other explosive ordnance, which not only threatens people’s lives but also hinders the use of farmland and the recovery of the economy.
To help restore these areas to safe use, BAYADERA GROUP and the Ukrainian brand HLIBNY DAR, in partnership with the “Demining Ukraine” Charitable Foundation, have launched a social project for humanitarian demining called “The Price of Bread.”
Why do Ukrainian fields need to be cleared of mines?
According to the Ministry of Economy and Environment of Ukraine, in 2026 the government continues to expand humanitarian demining efforts on agricultural land. As of July, demining operators had already restored more than 16,400 hectares of such land to use.
At the same time, according to estimates by the United Nations Development Programme (UNDP), by the end of 2025, approximately 133,300 square kilometers of Ukraine’s territory remained potentially contaminated with explosive ordnance.
Thus, restoring Ukrainian land to safe use is not only about resuming agricultural production but also about giving people the opportunity to work again, grow grain, and plan for the future without constant fear.
This is the goal of the “Price of Bread” project, launched by BAYADERA GROUP and the HLIBNY DAR brand. The initiative aims to carry out humanitarian demining of Ukrainian agricultural lands and create conditions for their safe future use.
Where did work begin as part of the “Price of Bread” project?
The first phase of the initiative involved the humanitarian demining of an area near the village of Volobuyivka in the Balakliya community of the Izyum district, Kharkiv region. The project covers an area of 12 hectares.
This is more than just a figure. Once cleared and confirmed safe, the land will once again be able to fulfill its primary purpose – to produce crops. For local communities, this will mean the opportunity to resume economic activity, and for farmers, the prospect of returning to work in the fields.
During humanitarian demining operations, work is carried out in accordance with national standards for mine action and approved operational procedures:
- assessment of the security situation,
- risk monitoring,
- engagement with communities.
The results of the work are also entered into the IMSMA mine action information system.
Why was the project named “The Price of Bread”?
The initiative’s name refers to the connection between the land, grain, and bread. The fact is that grain is the foundation of bread, and in Ukraine, bread is much more than just a food product. It symbolizes life, family, hospitality, work, and the Ukrainian home.
Therefore, restoring the land to safe use is directly linked to the ability to grow grain and harvest new crops.
Wheat is also an integral part of the very essence of the HLIBNY DAR brand. Supporting the restoration of Ukrainian fields has become, for the company, a natural extension of its commitment to the country, its people, and its land.
For BAYADERA GROUP, supporting the revival of Ukrainian land is a natural step. Because bread doesn’t start in the oven. It starts in the field. And for there to be a harvest in the field again, the land must be safe,
said Anatoliy Korchynskyi, CEO of BAYADERA GROUP.
How does humanitarian demining help communities?
The ultimate goal of humanitarian demining is to return the land to the people. It’s not just about detecting and neutralizing explosive ordnance, but also about creating conditions under which the cleared territory can be safely used.
This means being able to cultivate fields again, grow grain, resume economic activity, and plan for the future. At the same time, demining helps reduce risks to local communities and protect natural ecosystems.
For the “Demining Ukraine” Charitable Foundation, it is important that mine action focus on the people who live and work in contaminated areas, rather than merely on the number of hectares cleared. After all, behind every such plot lie opportunities to restore daily life and return to one’s usual work.
Are there plans to expand the “Price of Bread” project?
The initiative has brought together Ukrainian businesses and a professional demining operator around a common goal – to restore war-contaminated lands to safe living conditions and productive use.
According to BAYADERA GROUP, since the start of the full-scale war, the company has allocated over 120 million hryvnias for financial, material, and humanitarian support to the Ukrainian Armed Forces and the population affected by the war.
Currently, the demining of the first 12 hectares of land as part of the “Price of Bread” initiative is just the beginning. The initiative has the potential to scale up so that more and more Ukrainian land can be returned to agricultural use, and communities can live, work, and grow new crops more safely.